Marketing Need suggestions

Discussion in 'Car Detailing Product Discussion' started by getcha, Mar 17, 2008.

  1. getcha

    getcha Jedi Nuba

    Hey guys didnt know where to put this. Maybe a mod can put it in an appropriate section.

    I also posted on another forum for comparison

    All of the work I do, I get by word of mouth passed along or directly myself. I run a pretty private operation have been very good on keeping this to keep client integrity up. I can deliver everything expected and vice versa. I was thinking that eventually down the grapevine I would have a customer who knew someone in at least one of few of these very wealth(like almost obscene wealth) areas around me. Nothing yet.

    I now want to target them for the spring and summer and am very unsure how to do so. I have gone back and forth with how to approach these people. They are never outside their houses, never see them in their cars so thats out. I have now been thinking of literally going door to door(which I'm almost sure will be perceived as rude or intrusive) OR typing up a letter explaining briefly what I'm about, signing it and including a card, sealing in an envelope and placing in their mailbox.

    Open to all suggestions. Keep in mind I am normally referral and word of mouth grown.

    Thanks very much everyone
     
  2. Tonya

    Tonya Welcome to Detailing

    Sorry but I am 99.9% sure you are not allowed to put anything inside someones mail box.
    I think you are on the right track. I would right down some streets you want to target. Then go to the county web site. Search the street, find the owners name and address. Then send them a post card.
    When the weather breaks you might see some landscapers in the area. See if you can do some net working with them. Maybe work out a referral deal with them.
    I will keep thinking :shrug:
    Maybe talk with some of the managers at the country clubs :shrug:
     
  3. MrPolished&Waxed

    MrPolished&Waxed Obsessive Detailer

    Does anyone pay for advertising? if so what kind. maybe a list would be cool.

    maybe everyones in the phone book but know has ever been on a billboard, or vice versa.
     
  4. richy

    richy Guest

    I got some free advertising on Kijiji..here's a general link and then mine:
    Kijiji United States: free local Classifieds Ads and Want Ads for Housing, Apartments, Furniture, Personals, Vacation Homes, Pets, Jobs, Resumes, Cars, Services, Events, Appliances, Discussions and more.
    car detailing - Windsor Cars & Vehicles - Kijiji Windsor
    It took only a few minutes and I get a lot of hits on it, although the clientele seems too frugal for my prices. It still gives you good exposure. I am also going to look at posting a page in Facebook although I have yet to do so. Here is an idea I came up with and need to get a free power point program to include with the data in order for me to do this:
    http://www.detailingbliss.com/forum/f5/good-idea-i-think-1770.html
     
  5. getcha

    getcha Jedi Nuba

    I'm glad someone thinks im not too crazy. Good point on the IN THE MAILBOX thing Tonya.


    Bump
     

Share This Page