Lava wax

Im not knocking their marketing, its ingenious actually...........The point of marketing is to drive sales, and that is one thing they do VERY well. Marketing is about putting consumer emotions into action and I for one will buy based on what I see and hear. I buy their products, I have been able to really weed out what works and doesnt, and what is hype and what is duplicate. Once you do that, the site and its hodge podge of overly descriptive words is just more fluff.

I do not think anyone here has once said it doesn't work, its more ribbing the video and the overall "chemical guys" experience.

Apple and Android are the same way, its all about marketing and creating loyal fans and users, nothing here that CG does is abnormal or out of the ordinary when it comes to marketing, it just is a little wordy.

 

You don't need a tan, you Asian lol

 

oh damn, so I can't be a playa?

 

Fool, you should already have a tan, like most Asian people, lol.

 

I bleached my skin........ to fit in with my last name LOL

 

Are you asian Karl?

Not that I would care if you were green, but I always pictured you as being a traditional "white guy" lol.

Hope noone takes any of that the wrong way.

 

As long as you aren't driving that Ford Ranger or chrome wheeled Pontiac! LOL

 

LOL. yeah I am Asian. an angry one too..........




No, i am not a traditional white guy.

 

Christ! an angry Asian with an assload of guns. I hope to god the stuff im shipping you doesnt leak.LOL

 

Lol........

you would think my STI avatar would have given it away, he is either asian or a flat bill dude bro with a monster drink logo tatooed on his arm with dickies and DC shoes.


Ill stick with asian thank you.

 

You haven't been to Toronto have you? lol

 

If I have you would never know.......... LOL

 

I guess whatever they're doing works damn well: we are on page 8 of discussing their Lava Wax. I do have to give it to them: although their Web site is a bit of a cluster, I've yet to be disappointed by a single product I've bought from them.

 

LMAO :

 

always tactical my friend...... always.

 

Just to clarify,what cg does is genius, create sommany "different" (lol) products when your customer base is filled with people that tend to want to have the latest and greatest. Who knows if the products are truly different enough to yield a quantifiable difference, either way people will gobble them up and that creates the perfect environment for detailing product mfgs to use this to their advantage... Genius, pure genius...

I'm just glad to be sitting on the side of the fence where I no longer am "chasing the dragon" since I no longer have the "monkey on my back". Instead, buffing liquids & pads are what I am always looking for the "best of" since that yields a hard, tangible, quantifiable gain for me = less time dancing around a car chasing imperfections!


Jason

 

Spoken like a true master of the craft, great words.

 

It's funny how threads around here die and and receive little to no attention for weeks and then once in a while the stars allign and POW you see eight pages of dialog in one or two days. lol

 

Well said Jason. I have a bunch of CG items. I enjoy most of them.I give those folks great credit for what they do and how they market their products.Back to original post,will I buy the new Lava? Probably not. It looks cool.However, over the years in my small hobby/business gone insane. I have found what works,for me and customers(not a cheap or easy experiment) Over the past 20+ years of detailing do I wish I had all those dollars back from testing out the new and best? Nope. Thats part of my obsession and what I am as a detailer. I LOVE trying new stuff! Money is tight with my customers and I like MAKING money more than spending. Besides.I roll a lifted silver Jeep. Its not exactly worth running out and buying the next greatest wax/sealant in the world. Ill have six more vehicles by the time I run out of what I use now!LOL

 

I got my Pot of Lava This Friday. I was one of the detailers on the "First Batch" list along with "Detailed By Vinny" and "Marc Elsworth"

I might shoot a Pic and post it up. CG did a great job on designing the label. Really a step up. Looks nice On my desk!!!