wow I'm surprised that I'm the only one here that uses silicone ... I apply a couple of dimples and spread it with a terry towel. The doors on my car are pillarless and the seals have to be lubricated before every winter. It sounds messy, but it can be done in a clean manner.
Meguiar's M40 Vinyl and Rubber Conditioner works great. It cleans and conditions the seals in one simple step.:thumb:
AG geeks has it as well as some VAG parts outlets. Blackforest should have it in stock in there store. It is in Cary, about 10 min away from States campus, so prob around 20-25ish min away from you. http://store.blackforestindustries.com/wurucagelst.html