BARGAIN! Zymol Royal

True, but it still doesn't justify the price. If clients are dumb enough to pay a premium for a wax because it comes in a pretty case, has an outrageous price tag, with equal marketing hype, well, then so be it.

Just my $.02 or $2000 if you by into the hype.

 

Watch out Rasky.. arent you the guy upselling opti-coat for 300$ when it actually cost 60$ ?

 

I actually considered buying Zymol Vintage but I got scared by zymol's refill policy so I didn't.

 

Hahaha....I am indeed! :thumb:

But Opti-Guard is a new and unique product which requires more time to apply then other LSP's and it also offers qualities no wax or sealant current does, and it's permanent. However, I try not to market the permanent part too much as we all know the clients will need correction long before the coating were to wear off. Instead I focus more on it's great, and unique attributes.

Really apples to oranges IMO.

Also, It's not the up-sell to the client that bothers me so much, it's more about the company selling ridiculously priced waxes when they are using the same raw ingredients as other companies who make $50 waxes. The heart of problem IMO is that there are detailers out there willing to pay the price for whatever reason...most likely because it makes them stand out in a competitive market. That is not a shot at those detailers either as it's definitely good to stand out in such a competitive market, I just don't agree with using the high priced wax to do so.

Rasky

 

I agree with the last part but I disagree with the fact that Opticoat takes soo much more times than zymol wax ( SV is easier to use, I admit). so at 60$, your making a sweet margin of 500% so be careful when you call client dumb for paying premium price for LSP. You know how much I charge for opti-coat ? 150$ and that include the washing prep ( no correction tho)

because I can tell you one thing, I don't charge 500% of margin for a coat of SV crystal Rock.

 

It's not the application that takes so much longer, but more about the prep. Actually, if you're using the latest Optimum polishes I guess that doesn't really apply anymore, but at first it was stressed that the paint had to be squeaky clean, so if you're using certain finishing polishes it may be more work. You still have to spend a little more time making sure it levels off, but were talking minutes there.

FWIW I charge $200 for cars and $300 for large trucks and SUV's, which is on top of any correction work, but it includes the wash and other prep.

I believe in being honest and up front with my clients. I don't sugar coat products and when it comes to product like OG I back it up with proven long term testing done by myself and others. I also feel the premium price I charge for OC is more than justified when you consider the client will not have to wax their vehicle again, it will stay looking clean longer, see reduced marring over time, and best of all, cleaning is a snap! With a high dollar wax all you're offering is a slightly longer durability than others waxes (still 1-3 months) and a so called look, which the client will only think they see because it's been hyped up so much that their mind tells them it looks better than a $50 wax.


Edit: Lets also keep in mind that the premium I charge for Opti-Guard is because it's not a product most consumer could successfully apply themselves. Sure they can go buy some OC 2.0, which is easier to work with, but if they don't know how to polish paint they could still be in for a world of hurt when things don't go the way they planned.



Sorry for taking this thread OT...This is just one subject I feel very strongly about...I'll go away now.

 

From my experience in a previous profession of mine, similar to this one, stocking high end products can be dependant on your client base... there are some clients that have to have the "best" regardless of how you go about educating them from your knowledge and experience, regardless of the facts, regardless of common sense... do you let these customers walk away? How does one go about keeping this client happy if only the "best" will do?

Having said that, $8 grand for a wax is absurd.

 

It does reach a level where it is just plain insane but to a certain extent it is like paying $5 for a steak or $70 at a restaurant . They are both steak but one will surely be more enjoyable than the other. There's something to be said for the quality of the ingredients and then there is the way they are mixed prepped and presented. But that will only take you so far. Some of these waxes are like paying $1000 for a steak. I'd guess there are probably people that do that or the equivalent but that is just because they can and want to be able to tell people they did. Hmmmmm that sounds familiar.

 

Kobe beef.

 

your prices are in line with what most people charge......

Remember, the benefit of this versus a wax is that its not going to disappear in 4 weeks, this also diminishes the fact you may get marring from basic washing.

I did one car with Cquartz. I charged 250.00 for the application. That included product and labor, it is justified.