Ok, as mentioned before Im starting to go more public with my work. I know websites are critical, so who has them? how much info is too much? how much is too little. Ive seen websites where there is alot of preaching going on. Last thing I want to do is bore somone too death. Anyway, I have cards and actual brochures with basic pricing etc on them now........ and plan on doing a site. as always im looking for imput.
Tips I use: -Dont be too technical, it sounds cool but bores most laymen readers -Assume the client knows nothing but dont tell them every last thing -Leave out specific products you use, dont say P21s gel, just say wheel gel -Use good vocabulary and VARY SENTENCE STRUCTURE, the worst thing I see on websites is the repeated use of the same phrases (first I polish, then I buff, then I wax, then I wipe) -Let pictures do the talking, saying your the best or the finest doesnt mean shit unless you have pictures to back up claims -Dont copy other peoples websites, self explanatory, just dont do it -Dont include a biography about yourself, people dont care that you loved cars as a child and always kept your Tonka trucks clean so you made a business out of it
Perhaps not a bio of yourself per se, but rather a more appropriate bio about the company itself can lead to conversion.
Some great tips here. I would disagree with Dave on his last point- I think there are customers out there that appreciate a bio in some form or another. These customers operate and make decisions through an emotional framework, and a bio on your site can help them feel a connection to you or your business There are all sorts of customers out there, emotional, technical, bottom-line oriented, aggressive etc...in my experience trying to cater your site to as many of them as possible is a smart move. :thumb:
Nah, these type of folks are all over. But, maybe we should add a category for 'granola eating-no deodarant wearing-tree hugging hippies' that live out this way.:applause2:
When I put my website together, I had a Corporate Advertising Guru help me and I asked him what do you find in the Corporate Fortune 100 world that is the most sought for information that people want when they pull up a website, and that is what I used. It seems to be working well more and more every year. If I wanted to spend more cash and have him help me "place" my website better, I am sure it would even do better, but as it is now, I have another really busy year already falling into place. Dan F
