is this the NEW sonus ultra-fine clay?

Car Detailing Clay Bar - SFX Ultra Fine by Sonus

it used to be green, but I suppose they changed the color...anyone tried this white one?

 

Thats correct, but the colour on our last batch was...blue.

 

hmmmm...wonder if it is similar to BH soft clay...

 

Looks just like DI clay.

DI Accessories Ultra Fine Clay Bar - 100 g | Detailed Image

 

Manufacturers - there are only a couple manufactures of clay and patents protect the technology, with some subtle difference in consistency and firmness, a recent court hearing found components of the “elastic clay” to be a patent infringement and the judge ordered sale of the product to be halted.
In the United States, Auto Wax Company Inc. (now owned by Illinois Tool Works Inc.) owns the US patent that reads thus; [A method of polishing a protrusion or stain from a surface comprising; applying a plastic flexible tool to the surface, the plastic flexible tool comprising a plastic flexible material having mixed therewith an abrasive comprising grains from about 3 to 50 m in diameter and; applying a force to the plastic flexible tool such that a polishing force per area is applied by the plastic flexible tool to a protrusion or stain on the surface, and such that the amount of force per area applied to the surface is less than the amount of force per area applied to the protrusion or stain.] US patent rights (No. 5,727,993, expires 2013)
Auto Wax owns six patents relating to clay products and provides private label clay too many of the detail industry’s leading companies. Under the previous owner, David Miller, Auto Wax aggressively enforced the patent. They initiated and won a major lawsuit against a detail chemical manufacturer in California and won a several million dollar judgement. After this they contacted the seller's of clay bars, strongly advising them to "cease and desist" or you will be sued.

As a result, all of the Polybutene (Polyisobutylene) or plastic clay being manufactured now comes from the same factory in Japan, which as the original patent holder and has a monopoly on the market. Meguiar's, Mother's, Sonus, Zaino, et al get their clay either from Japan (Source Chem. Inc. one of Japan's biggest clay manufacturers) or from the US licensed manufacturer, Clay Magic, a brand name used by Auto Magic, Auto Wax Co (the U.S. patent holder) (See also article Professional Car washing & Detailing - Professional Carwashing & Detailing Online :: Brought to you by Grand View Media

Formulation can vary significantly, mainly;
• Density or plasticity
• Abrasive particulate size
• Abrasive used (i.e. silica sand, calcium carbonate, alumina, ceramics, or silicon carbide)
• Abrasive density ratio (abrasive content to clay)
• Colour (to identify differing abrasive strengths)