I often hear from dealers or customers why we don't import more of the einszett products into North America that are available in Europe. I wrote about this last month in our blog 'einszett Reflections' but I'll give you a brief summary here. The product range in Europe is very extensive and we have only imported a fraction of what we have available. Over time we will introduce more of the line to our North America market. But before we do we have to consider two main factors when deciding what eventually arrives on this side of the pond: cost and regulations. Cost When considering a product for importing, we have to determine what the demand is for the product first. If we think there is sufficient demand we begin considering what it will cost to make any necessary changes to the formula (due to regulations which I will discuss next), the cost to produce labels and make sure they conform to label regulations, and foreign exchange rate effects. Unfortunately, currency exchange rates has been a huge factor in the last few years. By the time the exchange rate is factored in (currently 1 US dollar only gets you about 60Euro cents) the cost of the product is far too high for most customers to consider. And then factor in the cost of transportation which has skyrocketed due to high oil prices and you probably get the picture. By the time you bring the product in and try to bring it in a reasonable cost, your margins are almost gone. Regulations Before we import a product we have to make sure it meets environmental regulations for all 50 states (Canada conforms to California regulations). Even though European regulations are in many ways stricter, the method of calculating VOC (volatile organic compounds) in products (effective ingredients yet are the main contributors to ozone depletion and water contamination) is done differently. While einszett products meet strict German regulations as well as other European nation regs, sometimes we are forced to make additional changes. Sometimes those changes are so drastic, einszett is not willing to put their name on the product since it will not perform to standards. Until we can find an alternative at a reasonable cost, the product has to be removed from the list. A case where calculations are figured differently is with Glas Polish. We had to pull this off of the market because VOC regulations consider Glas Polish (which is an abrasive polish for glass) as a glass cleaner. Sure it cleans glass but it's a polishing agent. It was impossible to make a polish formula into a 94% water solution. It's like trying to put car polishes in the same category as detail sprays. Yes car polishes clean paint like detail sprays but they can't be put in the same category as a product that is comprised mainly of water. While regulators know that a car polish and a detail spray are two different products, they are not aware of the difference between glass polishes and glass cleaners. Maybe one day they will but it's not the case now. So that's a quick rundown of what we consider before bringing a product to North America and why we've had to discontinue some (much to our dismay). We are always looking to add more products and you can expect to see more introduced in the near future. For example, one of those products is Anti-Frost Concentrate washer fluid for the winter. It's Kristall Klar Washer Fluid but in a winter formula so it can be used in -5F (or lower based on the region you are in and the required mixing ratios required by regulators). It’s taken a while but first we had to make sure there was enough demand and we had to make sure that it conformed to regulations. We also had to make sure that a washer fluid wasn’t going to cost an arm and a leg thanks to exchange rates. I hope this explanation gives you some insight into our decision making. In an ideal world, we would bring the entire line in at once but as you can see, it's not so easy. If there's a product in the European range you'd like to see here, let me know so we can consider it. All the best!