No, the stuff is pretty glossy. You can buff it down to a semi gloss but its not really matte. I've used it a lot and even after 3-4 wipedowns, the finish still has a gloss to it.
I just got some from eshine about a week ago. I got a Jeep coming this weekend that I'll try it out on.
Richy...wash the trim good.....prep is the success to BW lasting....wash it with prep sol....if none use straight alcohol....then a APC with a magic erasor sponge.... then apply first coat of BW....let it sit a few....then apply again ..this time wipe off with a damp towel....now apply a dressing over it to lock it in...I use DG 201...but a good water base one will work also...its like CC over paint... AL