Simply put, I want to know what your key factor for buying a new car is. I know Age and Financial demographics change the answers, but I will include this in my findings. First off, I need the following information about the buyer: Sex: Age: Annual Income: in brackets - ($25, 000 - $50, 000/$50, 000 - $75, 000/$75, 000 +) Class of Vehicle purchased: (Entry - Honda, Toyota, Ford, etc.; Middle - Lexus, Acura, Cadillac, etc.; Luxury/Prestige - BMW, Audi, Mercedes, Bentley, etc. Now, with that, I would like for you to please place the following for aspects in order of importance affecting your buying decision. Product Dealership Price Sales Advisor/Service Thank you to all those that will answer honestly and sincerely. Much appreciated.
I realized that just after posting the thread, so I made salary brackets to be more discrete. Also, I'm asking this because of my work.
Sex: Male Age: 24 Annual Income: $25-$50K Class of Vehicle Purchased: Middle (Acura to be specific) 1. Product 2. Price 3. Sales Advisor/Service 4. Dealership
Sex: Male Age: 32 Annual Income: $75K+ Class of Vehicle Purchased: Luxury/Prestige (BMW) 1. Product 2. Price 3. Sales Advisor/Service 4. Dealership
Sex: Male Age: 37 Annual Income: $75K+ Class of Vehicle Purchased: Luxury/Prestige (Volvo) 1. Product 2. Price 3. Sales Advisor/Service 4. Dealership
Sex: Male Age: 33 Annual Income: $25 - $50k Class of Vehicle Purchased: Entry (Mitsubishi Evo) 1. Product 2. Price 3. Dealership 4. Sales Advisor/Service
Sex:Male Age:37 Annual Income: in brackets – 75K+ Class of Vehicle purchased: Middle (GMC, Subaru, VW, Lexus) Product Price Dealership Sales Advisor/Service
Sex: Male Age: 22 Annual Income: 75K+ Class: All Product [I find the car I want FIRST] Sales Advisor/Service [Then I shop for who I want to give my money to] Price [I then negotiate the price] Dealership [I have no care at all about any other aspect of the dealership] Basically, every car I have personally bought or helped friends/family buy, I find the car I want first. Then I go and research the hell out of it, I learn EVERYTHING! I then go shopping for a good dealer and salesman, I have gone to dealerships that were good, but got a bad salesman, and gone back later to pull the trigger with another salesman. If I ask you a basic question, I expect you to know the answer. If I ask you a complicated question, I expect you to not BS me, if you know, great, if you don't DO NOT LIE! I have never once walked into a dealership not knowing everything possible about the car, financial situation, etc. I never need to ask a single question. After that, because I have done all of my research, I know the going rates for the cars, I know EXACTLY what that specific dealer paid, and I basically tell them, here is what I know, here is the price I want, what can you do? And last, I do not base my sales experience on the dealership, if their service department sucks, I will not take the car there for service. I buy from a nice, friendly, honest sales department.
Sex: Male Age: 37 Annual Income: $75K+ Class of Vehicle Purchased: Middle (Acura) Product - (looks, performance, reliability, and resale value) Price - (Internet shopper) Dealership - (see above) Sales Advisor/Service - (Do all my own service that is outside of any major or warranty repair)
Sex: Male Age: 26 Annual Income: 25-50K Class: Entry (Nissan, Honda, Mazda) 1. Product 2. Price 3. Sales Representative 4. Dealership
So switch your options to 40 posts per page and have it all on the first page. There's only 15 replies for now.
Sex: Male Age: 22 Annual Income: $75K+ Class of Vehicle Purchased: Luxury/Prestige (BMW) 1. Product 2. Price 3. Sales Advisor/Service 4. Dealership
Thanks for all the answers guys. So far, I'm "winning" the debate with my boss by a looooooooooong shot.
