Post write up on enthusiasts forums, attend meets and shows, get business cards printed, and don't be shy to talk to people.
I'm the same boat sorta. I'm definitely looking to inflate my client list but I'm not in school. One piece of advice is to cater to what your market wants. Around my way, very few people drive luxurious cars and the ones that do, don't seem to care about the way their car looks. People in my area want wash n wax type deals or full interior details. If I offered a perfect exterior or perfect interior for the same price here, 9 out of 10 would get the interior done. So, I've focused a lot of my research and product variety on doing great jobs for interior work. Again, I'm catering to what people want and it's helped my closing rate with making the sale.
Done, done, and waiting for shipping. As for the immediate results I can say I have achieved them sufficiently. E30 BMW interior and exterior (no polishing, but maybe I can get him to do it next time), Lexus is300- offered him a great deal on a 1 step (he's a photographer and spends his time with Audi, Ferrari, Lamborghini and Aston owners) going to give him a few extra business cards and 2 other people are waiting until the end of the month. Not too shabby if you ask me- of course it's not success until I actually get a hold of them and work on the cars. I'm not trying to brag as this is hardly a solid business, but going from not getting anything to "something" can't be all that bad.
don't be afraid of rejection and don't read into it either........ just move on, don't try to justify pricing either, Ive never seen so much nit picking of prices then in the automotive field from repair to detailing. You don't go to the grocery store and ask to them to justify the cost of a pound of apples, the supply chain costs and demand to know what their overhead is.........
lol I can't find the post now but I read one where a guy was washing his car and a guy in a dirty construction truck ask how much. The response was "not less than $2000". The construction workers response was something like: "Why so much? Just some soap, a bucket and some wax." The response: "Why so much? Just a hammer, some 2x4s and some nails?" A silent drive off was the result.
^^^^^^^^^^ so true, i had a similar conversation with a pool contractor, he was building a pool next door to me and asked how much to do a lifted HD pickup, i told him First it wont fit in my garage to do properly and I told him some fabricated price, he looked at me and gave me a dumb look. He asked why so much? I then asked him how much he was charging to install the pool? he gave me some number and I flat out told him, why does my labor have to be less then his, and what makes his labor and time more valuable. I told him to go to the car wash...... I didn't do lifted trucks anyway.
Haha. Good stories. Lifted truck ey? He must have been a bro (I assume you guys have "bros" in Central?)